Good Strategy/Bad Strategy

Good Strategy/Bad Strategy explains the difference between effective strategic thinking and weak or superficial planning. It breaks down how strong strategies are built through clear diagnosis, guiding principles, and focused actions, while exposing common mistakes that lead to ineffective decision-making. The book provides a structured approach to understanding and applying real strategy in business and leadership.

• Distinguishes between effective and ineffective strategic planning
• Explains the core elements of a strong strategy framework
• Focuses on clear diagnosis and actionable direction
• Highlights common errors in strategic thinking
• Applies to business, leadership, and organizational planning
• Designed to improve clarity and effectiveness in decision-making