The Innovator’S Dilemma

The Innovator’s Dilemma explores why successful companies often fail to adapt to disruptive innovations even when they are well managed and well resourced. It examines how new technologies and business models can challenge established industries, and why focusing only on existing customers and current profits can lead to long-term decline. The book provides insight into how innovation reshapes markets and decision-making.

• Explains the concept of disruptive innovation in business
• Examines why established companies struggle to adapt to change
• Focuses on the tension between current performance and future growth
• Analyses how new technologies reshape industries
• Provides insight into strategic decision-making in competitive markets
• Designed to improve understanding of innovation and business evolution